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About Us

Welcome to SuperbStrategy!

Discover how we have evolved the strategic process and developed proprietary methodologies to unleash the full business potential of our clients and increase their profitability.

Who are we?

  • SuperbStrategy is a leading strategic growth consulting firm uniquely qualified to help clients achieve unprecedented successful performance. Serving startups, enterprises, educational institutions, medical practices, and government entities, we help them achieve sustainable results by creating powerful strategies, optimizing operations, accelerating digital transformation, and empowering businesses and their people to seize their future.

What do we do?

  • At SuperbStrategy we specialize in creating and guiding the implementation of strong business strategies for our clients to exceed their goals. Whether to land your innovative business idea, launch a new product / service, enter the US or Hispanic market, or receive the outstanding service that any government entity is looking for, find out why our clients trust us to unleash their full potential and grow their business.

How do we do it?

  • Our extensive experience and practical knowledge of the US Hispanic and American general market, coupled with proprietary methodologies designed for the different stages of project development and American regulatory frameworks, makes us the ally that provides the peace of mind of having the right advice and strategy to unleash the maximum potential of your business, from its inception, to launch and operation.

Why us?

  • As a strategic growth consulting firm, SuperbStrategy helps companies to increase their market fit, create breakthrough products and services, reinvent those underperforming, and guide the discovery of new market opportunities and how to seize them. Discover why our clients are proud to have powerful strategies developed and guided by SuperbStrategy that make them successful. We can help you unleash your business full potential!

Edgar Lamela


Edgar is an accomplished Business Strategy and Marketing professional with proven experience building market leadership in Technology, Consumer Packaged Goods, Direct Sales and Travel industries. He combines an extensive experience in project management with a successful professional career within multinational companies such as Procter & Gamble, Unilever and Verizon, and a long list of accolades that support his contributions such as "10 fastest growing healthcare US companies 2018", "2017 SXSW Release It Finalist", Manager 100 "Best Marketing Manager", "Gold LATAM Path To Growth Award”, among others. Lamela has broad experience in the US Hispanic, American, and Latin American market, having been responsible for Colombia, Venezuela, Peru, Ecuador, Bolivia and worked on regional projects for Mexico, Brazil, Argentina, Chile, Central America, and the Caribbean.

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Our Team

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Victor Manrique


Victor is an experienced senior advisor with an extensive and successful C-level career within the direct selling, consumer goods and hospitality industries. During his professional career, he has become an expert in the Operations and Business Development verticals, having been responsible for the success in "turning around" several companies and advising many others to achieve their business goals. Among his key skills are the performance evaluation of organizations to meet their objectives, determine where costs can be reduced, what can be improved and what needs to be changed, devise strategies and policies to ensure that the organization meets its objectives, strategic knowledge and human resources management and have the right vision to create and fulfill aggressive business development plans to guarantee company growth.

Kirsten Stevens

VP of Client Development

Kirsten is a seasoned leadership professional with expertise in organizational development, strategy, project management and philanthropy. With an MBA from Florida International University, Kirsten has a strong background in hospitality management, talent recruitment and development, for profit and nonprofit startup entities and ongoing legal and ethical compliance. Born and raised in Latin America, Kirsten is fully bilingual, and her projects are global in nature. She is passionate about developing high-performing cultures of excellence where purpose and profit go hand in hand. Kirsten regularly conducts workshops, training and coaching and has served as an instructor for National Leadership Institute. Through her professional endeavors, Kirsten excels at identifying and maximizing revenue streams while optimizing social impact resulting in linked prosperity and sustainable business models.

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Nancy Padilla

Operations & Client Success Director

With extensive experience in planning and organization, Nancy Padilla has worked as a Project Manager, managing and coordinating with great skill activities for the growth of private companies, government organizations, as well as for social and professional training programs aimed at improving the capabilities of human resource. Her extensive experience in the area of education as a university professor specializing in instructional design and teaching-learning methodologies has given her valuable experience in creating and executing business growth plans. Her specialization as a senior consultant in the area of organizational analysis has allowed her to develop, redesign and establish highly efficient organizational structures, as well as the design of the appropriate policies and procedures to maximize them.

Victor Tomas


Victor Tomas holds a bachelor's degree in business administration and a minor in finance and digital marketing from Florida Atlantic University. He mastered his technical project skills through several key software certifications in Salesforce CRM, CPQ, Microsoft PowerBI, and Tableau. Victor has led project management efforts in various technology industries, such as IT services, cybersecurity, and data analytics organizations. He has directly organized and coordinated multitasking teams (Operations, Finance, Legal, Product Marketing and R&D) to design robust and agile processes and policies in relation to the objectives of large projects. Among his accolades, he has developed and implemented -alongside executive leadership- project launches and go-to-market strategies for 10+ brands and companies.

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Rafael Marrero

Teaming Partner for Government Relations

Rafael is a recognized expert nationwide in the US in federal contracting, entrepreneurship for small and medium enterprises (SMEs) and graduate project management from the prestigious universities of Stanford and Cornell. Its focus is on advising entrepreneurs on how to do business and get contracts with the most powerful client in the world: the Federal Government of the United States of America (USA). Marrero is a leading speaker and guest orator at the annual convention and the Legislative Summit of the United States Hispanic Chamber of Commerce (USHCC). In addition, he is the author of the acclaimed book "La Salsa Secreta del Tío Sam” (Uncle Sam's Secret Sauce), the first book in Spanish for contracting and entrepreneurship in the US federal government sector, which was written exclusively for the Hispanic community.

Our Journey So Far



SuperbStrategy's predecessor company is founded in Latam under the name of BTL Trade Marketing, servicing top Fast Moving Consumer Goods, Telecommunications & Banking business verticals in South America.



An expansion process begins with the establishment of BTL Miami, with the vision of internationalizing our services and reaching new business horizons.


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At SuperbStrategy we partner with successful expert service providers in their field to extend the scope of solutions to our clients.

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Otero Consulting Group (OCG) is a Professional Education Compliance firm. Whether creating a new University, College, or Tech Institute, we ensure clients are fully satisfied with our work and provide quality results. OCG is fueled by the commitment to excellence and is the Catalyst behind many fast-growing Educational Institutions nationwide. We help Investors, Owners, and Administrators Develop, License and Accredit the latest Tech, Health, and Academic Institutions. As leaders in the industry, we take pride in helping our clients reach important milestones and utilize our full-service expertise to guide them on the path to success.

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  • State Licensing

  • Accreditations

  • Regulatory Compliance

  • Filing with the Florida Board of Nursing

  • Curriculum Development

  • Executive Level Consulting

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Enconcreto is a consulting firm with more than 10 years of experience designing and implementing projects in all areas of organizations, connecting strategy, innovation, and people to produce business results.

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Enconcreto mobilizes strategic challenges and projects delivering tangible results and connecting people from their role:

  • Strategic alignment of people with results

  • Agile adaptation of the teams to changes

  • Definition of corporate strategy and organizational design

  • Development of new capabilities in people

  • Accelerate the adoption of technologies


The Kannico Agency is a specialized boutique consulting and coaching for non-profits globally that are seeking to attain organizational excellence and achieve sustainability as they make a meaningful impact on the world.

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Kannico works with visionaries to launch non-profits from inception including state filings and 501C3 approval; we are proud to boast a 100% approval rate of our applications.


Key drivers for successful nonprofits include strong boards and informed planning. Services include board development, talent recruiting, training and coaching.

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Human Growth Institute (HGI) is a leading European institution in the development of postgraduate training programs in areas that are setting trends in the labor market. HGI is the result of understanding the educational evolution required by an increasingly globalized world and efficient models of co-creation of training with expert universities to raise the level of quality and impact of educational products, including the latest trends in greatest demand in different areas of specialization such as Business and Entrepreneurship, Health Sciences and Medicine, as well as Education and Psychology.

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To extend the benefits of HGI's programs and its advanced educational model outside of Europe, SuperbStrategy has the commercial and representation agreement to amplify HGI's global reach to North America, Central America, South America and the Caribbean.

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Etzel Corporatio (in latin), member of Etzel Consulting Group AG, is a state-of-the-art corporate and secretarial services firm for entrepreneurs, business families and start-ups seeking to expand and internationalize their operations.


  • Company evaluation, structuring and incorporation IN ANY PART OF THE WORLD: legal, tax and operational structure set up.

  • Correspondence and virtual office: creation of business addresses to receive correspondence and process it digitally.

  • Corporate and secretarial services: efficient administration to support company management.

  • Financial statements and tax declarations: accounting support, payroll processing, tax planning and returns. 

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